WF Central Beijing

Located in the popular WF Central at Wangfujing, Beijing, The Lab aims to create a new lifestyle experience with its highly flexible interior space enriched by pop-up stores and selected brands.

Naming as The Lab, the key concept is to be experimental. Comprised of the Single Brand Area, Communal Area, Shop-in-shop area and the Stage Area, diversified activities can take place at the same time. The Stage is a special interactive area

theme of modern China runs in the design of all managerial offices to exemplify the company’s root and sophisticated Chinese ornaments.  

Bright colors in the general office and meeting area complement the open layout to encourage bonding and idea exchange. Equipped with diversified recreational facilities, workers are able to give themselves reboot while enjoying the delicate interior designs.