5 senses experience
Linking up customers’ enjoyment and happiness.
Tasting, integrating café for customer to enjoy the Me or We coffee moment on sofa.
Touching, open to hug form as furniture display setting as warm way to inspire customer to feel sofa, with Theme Park for sofa customization.
Hearing, a semi-open area for customer to enjoy Stressless experience by crossing their eye, with relaxing music.
Sight, Living in colour was the concept by creating strong eye catching on wall in associating with merchandising.
Smell, fresh / natural fragrant for customer easy remember the Brand and environment, which in line with the Brand’s eco-friendly approach.
The environment consisted of FSC plywood panel, VOC free white paint, with sheer curtain as soft divider, in order to bring a fresh, open, area. Terrazzo floor recalled the Brand history back to 60’s. Lighting pattern was morse code of LOVE for echoing family core value.









